When you look good and smell good, you feel good. And it all starts with getting the best wash for your clothes. That’s where Ariel Washing Powder comes in. It not only removes tough stains by cleaning deep down in the fibres, but also prevents them setting in. It gets to work brilliantly at 30°C. So, if you want to keep your whites bright, reach for Ariel Washing Powder. Like any household detergent, keep away from children



10 washes per pack based on 65g per wash.


• Outstanding stain removal in the 1 wash
• Brilliant whites & colours, removes stains at 30°C
• Helps lift off dried-in stains
• Reduces the grip for dirt and for stains to set in



Thickens liquid detergent to create the optimum consistency for cleaning during the wash cycle


Preservatives are used to prevent the detergent formula from deteriorating during storage. Once opened bacteria could cause the detergent to spoil if preservatives were not there to protect it


A solvent is an ingredient that other ingredients in a formula dissolve into. Some solvents also work to aid the cleaning process by pre-dissolving stains, turning the dirt into a form that can treated by the cleaning ingredients


Stabilizers help stop certain reactions between different ingredients, ensuring that each ingredient in the product plays its specific designated role


Enzymes are molecules that are able to target and break down particularly tough stains


Surfactants create the foam needed to remove dirt from fabrics, they play a key role in aiding the cleaning process


Our unique fragrances help give a lasting fresh scent to fabrics when washed

Water softener

Prevents limescale build up in the machine and encrustation of fabrics


Colourants are used to provide our detergents with a pleasant colour


Water is the substance that the ingredients for our liquid detergents are dissolved in. Our highly concentrated liquid detergents minimize the amount of water compared with the active ingredients, which reduces packaging water and energy use

Cleaning aid

These are ingredients which enable cleaning agents, such as surfactants and enzymes, to perform at their best, either by boosting them or by pre-dissolving stains, turning the dirt into a form that can treated by the cleaning ingredients


Ratings & Reviews

This area allows consumers like you to express their own opinions and comments. Ariel does not represent or warrant the accuracy of any statements or product claims made here, nor endorses any opinions expressed by the reviewer.

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4.74/5 (331)
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96% Recommended

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07/04/2020 14:31:15

Somethings changed

My mum and 1 have both used Ariel Original powder for YEARS however the last few boxes, I've noticed that the what once was blue grains are now Purple and with this, it would seem that my once white whites now have a slight tint to them.... hmm what had happened? Why do I now have to pre soak a stain before a wash? I am disappointed and have considered swopping brands

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06/11/2020 11:54:28


I've been using Ariel for years.I've used other products but there not the same I always go back to Ariel.I think Ariel cannot be beaten. It washes nice even on low temperatures it gets most stains out leaving your wash fresh bright and smelling lovely.I wouldn't be without ariel

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06/09/2020 23:37:22


Ariel washing powder is my favourite, try many other and is the best in my opinion, is good quality for the price u can be sure all clothes are clean and fresh! I usually bay the orginal one have nice smell , reccomended!

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