The 1960s were a decade of change in the lives of women and men alike. It was a time of growing expectations. A time when good results just weren’t good enough. And in 1968, Ariel entered this world with their innovative new biological washing detergent, helping people to renew their clothes and the stories that they tell.
The vision of this newcomer was set to change the entire landscape of washing through innovation and determination. Yet there was more.
Before washing machines, washing was a demanding chore. People were washing by hand, spending hours every day on their household tasks. The washing machine heralded a change in this, and Ariel was at the forefront of the revolution.
Making the lives of people all over the world fuller became the centre of this vision. By making the laundry process easier and smoother, while delivering the best clean and better stain removal, Ariel wanted to give people back one of the most important things in their lives: time.