Our approach to sustainable detergent packaging

You don’t buy Ariel for the packaging, you buy it for the quality of the detergent inside it.

That doesn’t change the importance of the package, though. Ariel’s packaging prevents the product from being spoilt. Our different packs provide a way of identifying what is inside and packaging labels carry vital information such as ingredient lists, safety and dosage advice.

However, packaging creates waste, which is an important environmental concern. At Ariel, we work to make sure our packaging is produced, reused, recycled and disposed of in a way that minimizes the impact on the environment. Our focus is on reducing the amount of material used in our packaging, so called ‘light-weighting’, maximizing the use of recycled materials and using materials that are in turn fully recyclable.

How to recycle Ariel packaging?

As we said, at Ariel, we pay special attention to taking care of our environment while taking care of your laundry too. For this exact reason, all our packaging can be recycled as it is shown on the on-pack label. If you can’t find it or you’re uncertain, we’ve put together a table to help you be more environmentally friendly with us. If you’re still unsure how to recycle our packaging, contact your local council or recycling centre and they’ll give you a helping hand.

Packaging	OPRL symbol	What does it mean?
		You can recycle this packaging at home.
		You can recycle this packaging at plastic carrier bag recycling points in large supermarkets, or you can also return it to www.terracycle.co.uk
		You can recycle this packaging at home.
		You can recycle this packaging at home.
		You can recycle this packaging at home.

Did you know Ariel’s packaging contains recycled materials?

To take even better care of our environment, all Ariel Liquid bottles up to 70 washes and all Ariel Gel bottles contain 35%* post-consumer resin (PCR), which is a packaging option where manufacturers use recycled materials from used plastic, like PET bottles, to produce new bottles.

The new revolutionary Ariel ECOCLIC® cardboard packs, that are replacing the old plastic boxes, are made with 70% recycled fibres.

Finally, Ariel Powder cardboard packs are made with 80% recycled fibres.