Our approach to sustainable detergent packaging


You don’t buy Ariel for the packaging, you buy it for the quality of the detergent inside it.

That doesn’t change the importance of the package, though. Ariel’s packaging prevents the product from being spoilt. Our different packs provide a way of identifying what is inside and packaging labels carry vital information such as ingredient lists, safety and dosage advice.

However, packaging creates waste, which is an important environmental concern. At Ariel, we work to make sure our packaging is produced, reused, recycled and disposed of in a way that minimizes the impact on the environment. Our focus is on reducing the amount of material used in our packaging, so called ‘light-weighting’, maximizing the use of recycled materials and using materials that are in turn fully recyclable.

Ariel packaging with renewable materialsAriel packaging with renewable materials

How to recycle Ariel packaging?

As we said, at Ariel, we pay special attention to taking care of our environment while taking care of your laundry too. For this exact reason, all our packaging can be recycled as it is shown on the on-pack label. If you can’t find it or you’re uncertain, we’ve put together a table to help you be more environmentally friendly with us. If you’re still unsure how to recycle our packaging, contact your local council or recycling centre and they’ll give you a helping hand.

PackagingOPRL symbolWhat does it mean?
Original_36_400x400pixwidely_300You can recycle this packaging at home.
08001841568867_C1N1_GB-IE_400terra_300You can recycle this packaging at plastic carrier bag recycling points in large supermarkets, or you can also return it to www.terracycle.co.uk
08001090704610_C1N1_GB-IE_400widely_300You can recycle this packaging at home.
Ariel-GB-Reg-Gel-16LT-2D-EAN5410076707980-04APR13_400widely_300You can recycle this packaging at home.
81597150_2D_clean_400widely_300You can recycle this packaging at home.


Did you know Ariel’s bottles contain recycled materials?

To take even better care of our environment, all Ariel Liquid bottles up to 70 washes contain 50%* post-consumer resin (PCR). It’s a packaging option where manufacturers use recycled materials from used plastic, like PET bottles, to produce new bottles.

Bottle contains recycled plasticBottle contains recycled plastic

*excluding cap and label