Of course, this is a challenging field, which is why P&G have introduced a number of innovations in recent years. One of the latest innovations is the use of agricultural waste renewable biomass in our washing detergent, which is an industry first.
In order to understand what this means, though, you need to understand what a renewable material is.
P&G aims for sustainable Ariel materials
Put simply, a renewable material is any material produced by natural processes at a rate comparable to its rate of consumption. Yet there is more to it than that. P&G aims to use sustainably-sourced renewable materials, which are also determined by their total environmental cost.
Materials made out of biomass, such as cellulose, and converted into ingredients, generally qualify for this criteria.
Renewable materials used everyday
These sustainability innovations are all made with a focus on performance. Ariel is getting better every year. Our latest improvements mean that both powder and liquid detergents offer our best yet clean, while using less detergent thanks to innovative Ariel compaction. There’s more, too.
A sustainable future
Ariel Excel Gel makes it possible to achieve outstanding cleanliness even at low temperatures, which means shorter washing cycles. In Ariel’s world, great results don’t need to put unnecessary burdens on the environment.
We recommend not to wash half loads, but to wait until you can wash a full load, and always wash at the lowest possible temperature allowed by the fabric care labels, as Ariel Excel Gel gives amazing cleanliness even in a cold wash.
Most of our products are concentrated, which means more power and more performance, but requiring less packaging and less CO2 emission from transport.
Our vision is to use 100% renewable or recycled materials for all products and packaging. We acknowledge this may take a while, though, so by 2020, we aim to have replaced 25% of our petroleum based raw materials with renewable ones, sustainably sourced.