Ariel claims explained

Rated best on stains

The reference to “Rated Best on Stains” relates to Ariel Platinum PODS® + Extra Stain Removal coming top of Which?’s laundry capsules test of August 2022.

Information about Which?’s testing results can be found on Which?’s website (, and in particular in the “Washing powder and laundry detergent reviews” page:

Information about Which?’s testing methodology can also be found on Which?’s website (, and in particular in the “How We Test” pages, so that all consumers can check the basis of Which?’s testing. Please see, for example, the “How We Test” page for laundry detergents here:

We trust that this is sufficient information to allow you to independently verify the claim that Ariel Platinum PODS® + Extra Stain Removal topped Which?’s laundry capsules test of August 2022.

Please note that this information remains the intellectual property of Which? Limited and should not be published or reproduced in any way without the express written authority of Which? Limited. Any attempt to do so will infringe Which? Limited’s intellectual property rights and could result in action by Which? Limited to protect its rights in relation to this content.

Wash colder, save

When it comes to doing your laundry, the most efficient way to save energy is to turn down the washing temperature on your machine to 30°C or below. This small, but consistent change can make a big difference when it comes to making sustainably conscious choices. Did you know that up to 60%* of your laundry’s carbon footprint comes from heating the water? So, pledging to wash colder and make a habit of turning the temperature dial down on your washing machine is the single biggest way to reduce the environmental impact of each wash load.

Washing colder is also a great way to reduce your energy bills. Switching from washing at 40°C to 20°C can help you use 60% less energy per cycle – which all adds up when your energy bill lands on the doormat or in your inbox.

* Simplified LCA break-down

** Washing machine electricity consumption at 20°C vs 40°C, normal cycle.