Today, Ariel leads the way in laundry detergent innovation.
Thanks to spending nearly 50 years discovering what the world’s households need, Ariel has developed its laundry room staples over the past few decades. But why choose Ariel? First, because we give you outstanding stain removal in one wash. What’s more, our all-encompassing detergent line provides your whites and colours with a brilliant clean even in a cool wash, whether you’re washing with gel, washing powder, liquid detergent or PODS. Innovation has always been our focus, with the aim to make your life fuller and easier, and your clothes more sparkling than ever.
In the 1960s, the washing machine launched into the laundry room. People the world over rejoiced at this new, easier way of washing, but a new challenge appeared: Clothes weren’t white enough. So the P&G European Technology Center got to work.