How to save energy and help protect our planet

How to Save Energy

When doing your laundry, you may not be thinking about protecting the planet – but we are. We are continually looking for ways not only to make your laundry experience better, but also to ensure it is environmentally friendly. That’s because we know that when you take into account everything from the manufacturing process to the packaging used for your detergent, the most significant environmental impact your laundry has is the energy used to heat the water in your washing machine. We also know that when your laundry process is efficient, you get to save valuable energy. So how do you save energy and help protect the planet? And how can Ariel help? Let's take a look.

Turn the washing down

When it comes to doing your laundry, the most efficient way to save energy is to turn down the washing temperature on your machine to 30°C or below. Research conducted by the Energy Saving Trust confirms that washing at 30°C rather than 40°C reduces your energy consumption by 60% per cycle*. Just to give you an idea, if every household in the UK turned their washing from 40°C to 30°C for one year, it would save CO2 emissions equivalent to powering 1550 homes for an entire year. And if every household in Greater London switched from 40°C to 30°C throughout the year, they could save enough energy to rotate the London Eye 2.3 million times. Two-fifths of us are already turning the dial down to 30°C or lower in a bid to save money and reduce our carbon footprint, but all too often it comes with a cost: Our clothes simply aren’t as clean as we’d like. Certain stains need hot water to be removed, which is why they fail to disappear on lower temperatures completely. Whether it’s your favourite T-shirt, your child’s PE kit, or items you wear every day: We all want the reassurance that our laundry will emerge from the machine perfectly clean.

What if we told you that you can get brilliant results even in a cold wash? You can, as long as you use the right detergent: Ariel All-in-one PODS® washing capsules have been specifically designed to clean brilliantly even in a cold wash. Its formula has been developed to tackle even those hard-to-remove stains that have a high melting point – and are usually harder to shift at cooler temperatures – so you can still get outstanding stain removal even at 30°C or lower. Now you can reduce your carbon emissions, save money, and still get beautifully clean, stain-free laundry.

Moreover, if you use shorter, colder wash cycles, you can reduce the amount of microfibre entering the environment, and polluting the oceans.

Ariel teams up with WWF to protect the planet

Both Ariel and WWF want to help people do their bit for our planet, and we believe the best way to do that is by raising awareness and encouraging people to take simple, everyday actions – like turning down your washing temperature to 30°C or lower.

Join us in our #washcoldchallenge initiative and make a pledge to yourself and the environment. Your pledge might seem fairly small on its own, but millions of people taking these actions together will have a massive and powerful impact! If everyone in the UK joined this initiative, we could save an amount of CO2 that would be equal to half a million cars off the road**. You’ll still be able to get a brilliant clean with less energy used. Join the #washcoldchallenge today and help Ariel protect the planet and everything on it.

** illustration of turning down the washing temperature from 40°C to 20°C, expressed in total UK CO2 savings in car emissions per year.


Further tips for efficient and sustainable washing

There are more ways you can save energy when you do the washing wash. For instance, Ariel offers you better stain removal on tough stains in 1 wash, so there’s no need to pre-wash. Here are some other things you can do to save energy, from loading the washing machine correctly to recycling your Ariel packages properly.

  • How to load your washing machine

    To prevent energy being wasted, make sure you fill up your washing machine before every wash. If you want to avoid your clothes from coming out of the wash with detergent stains all over them, then do not overload your washing machine. You should be able to fit an upturned palm into the top of your drum. If you can’t fit one hand in, then take something out.
  • Dosing detergent correctly

    Getting the detergent dosage right depends on the size of your laundry load, the level of dirt, and the water hardness in your area. Too much detergent and you not only waste detergent, but you may need to wash again due to the accumulation of suds, which makes it hard for your clothes to be rinsed properly, and is why you get those mystery stains on your clothes after washing them. You’ll waste energy and water, as well as detergent. That’s not good for either your wallet or the environment. All Ariel packs have dosing instructions on the side to guide you on how much to use per wash. You can find out more in our full guide on how to dose.
  • Check the instructions

    Follow the instructions on your detergent, your appliance, and check the fabric care labels on the items you are washing. These will help make sure you get optimal results every time, so you do not have to wash things twice. You should also check the appliance’s instructions to see if they provide an energy and water use rating for each cycle. It is important you get the facts on water and energy use for your most commonly used cycles so you can get a more efficient and sustainable clean.
  • Recycling

    Check the packaging symbols to make sure you recycle or dispose of packages correctly. Besides reducing landfill, recycling means that there is no need to create new packaging from raw materials.

*Based on the average energy use of cold washes, 30 degree washes and 40 degree washes across a range of different washing machines and cycles.

**Ariel’s total donation to WWF UK will be capped at a maximum of £150,000