How to save energy

How to Save Energy

When doing your laundry, you may not be thinking about the environment – but we are. We are continually looking for ways to not only make your laundry experience better, but also ensure it is environmentally friendly. That’s because we know that, when you take into account everything from the manufacturing stage to the packaging used, the largest impact a detergent has on the environment is the energy used to heat the water in your washing machine. We also know that when your laundry process is efficient, it helps you save valuable energy. So how can you conserve energy and be eco-friendly? And how can Ariel help? Let's take a look.

Energy saving in the laundry room: Turn it down and choose quick wash

When it comes to using detergent, the most efficient way to save energy is by turning down the washing machine to 30 degrees or below, or by using quick cycles, which are often automatically run at low temperatures. Ariel liquid works perfectly at 30 degrees, while Ariel Gel was especially designed for cold water. The super concentrated gel activates at low temperatures and dissolves rapidly even in a quick wash. According to a study made by the Energy Saving Trust, washing at 30 degrees can be up to 57% more efficient than washing at 40 degrees.*Washing with cold water also helps prolong the appearance of your clothes by protecting them and helping them last longer.

Thanks to the Cool Clean technology, Ariel products are designed to clean brilliantly in cold and quick cycles, delivering a superior clean at temperatures as low as 20 degrees. We are also working towards a corporate goal of ensuring that 70% of machine wash loads are done on energy saving cycles by 2020. Our progress, as of 2017, is that 67% of loads are now done on energy saving cycles.

Further tips for efficient and sustainable washing

There are other ways you can save energy on your wash, too. For instance, Ariel offers you better stain removal on tough stains in 1 wash, so there’s no need to pre-wash. Here are some other things you can do to save energy, from how to load your washing machine correctly to the proper way to recycle your Ariel packages.

  • How to load a washing machine

    To prevent the wasting of energy, make sure to fill up your washing machine before every wash. If you want to avoid your clothes from coming out of the wash with detergent marks and stains all over them, do not overload your washing machine. You should be able to fit an upturned palm in the top of your full drum. Nothing more.
  • Dosing detergent correctly

    Use the correct detergent dosage for the amount of washing you are doing, the level of dirt, and the water hardness in your area. Too much detergent and you not only waste detergent, but you may need to wash again due to the accumulation of suds, which makes it hard for your clothes to be rinsed properly. You’ll waste energy and water, as well as detergent. That’s not good for your wallet or the environment. All Ariel packs have dosing instructions to help you know how much to use per wash. You can find out more in our full guide on how to dose.
  • Check the instructions

    Follow the instructions on your detergent, your appliance, and the items you are washing. These will help make sure you get optimal results every time, so you do not have to wash things twice. You should also check the appliance’s instructions to see if they provide an energy and water use rating for each cycle. It is important that you get the facts on water and energy use for the most commonly used cycles of your washing machine for a more efficient and sustainable clean.
  • Recycling

    Check the packaging symbols to make sure you recycle or dispose of packages correctly. Besides reducing landfill, recycling means that there is no need to create new packaging from raw materials.

How cold water helps you save energy and helps with your laundry

The question of whether to use warm or cold water for laundry is one contemplated by millions, with the most decisive factors being related to fabric care, energy saving, and effective stain removal. Thanks to the special formula of Ariel Gel, you no longer have to compromise between getting a great clean, longer clothing life-span, and a smaller energy bill. Cold washes are perfect to use on bright or dark colours that might run or fade, and on fabrics such as active wear, silk and wool items (when run on a delicate cycle), to minimise the risk of shrinkage. If you’ve got a bit of blood, wine, or coffee stains on your favourite dress or a treasured, black band T-shirt, make sure to pretreat them before washing at low temperatures. This way, you’ll not only save energy, but your clothes, too! To learn more about how a cold wash can give you great cleaning results, read our cold water wash guide. Sadly, a cold wash won’t get rid of tough stains like ink, rust, oil, and mould, so for those you’ll have to use warm water. In contrast to cold water, hot water is known for setting protein-based stains like milk or egg, basically cooking the protein into the fibre. For that reason, you have to use detergents that contain enzymes that break down protein stains. In case of fabrics that are also protein-based, such as silk and wool, don’t forget to read the packaging of the detergent to make sure it won’t damage the fabric! Lastly, when you soak your clothes, always use cold water.

Efficiency around the house

Of course, buying a water saving washing machine or an energy efficient washing machine will save you energy every wash, but there are still more ways you can save around the house.
Loft insulation can cut down on heat loss, save you money, and cut down on carbon dioxide emissions. LED lightbulbs use up to 10 times less energy than standard ones, while insulating walls and draught-proofing your windows and doors can save you kilos of carbon dioxide emissions every year.
Ariel is committed to saving energy throughout our detergents’ lives, from innovative manufacturing to cooler and quicker washes.

Ariel teams up with WWF for Earth Hour 2018

Join Ariel and WWF’s Earth Hour Promise for the Planet initiative by making a promise to yourself and the environment: because even a small change can have a big environmental impact! Both WWF and Ariel want to help people reduce their carbon footprints, and we believe the best way to achieve that is by raising consumer awareness and encouraging people to take simple, everyday actions – like turning your washing temperature to 30 degrees or lower. You don’t even have to buy an Ariel product to participate in the event: just pick a promise (or seven) from the list below, and use the #PromiseForThePlanet hashtag on social media. For every promise made using the hashtag or the Earth Hour UK website, Ariel will donate £1 to WWF**. Remember: Great things have small beginnings!

  1. Refuse plastic cutlery
  2. Use a reusable coffee cup
  3. Turn the washing to 30⁰
  4. Get an electric vehicle
  5. Reuse or compost leftover food
  6. Switch to green energy
  7. Become a flexitarian

For more sustainable laundry tips and to find out more about the benefits of turning to 30 degrees or lower, click here. If you prefer washing at 30 then Ariel is the right choice for you as you can switch to a lower energy cycle without compromising on cleaning performance.

*Based on the average energy use of cold washes, 30 degree washes and 40 degree washes across a range of different washing machines and cycles.

**Ariel’s total donation to WWF UK will be capped at a maximum of £50,000