At Ariel, safety is at the heart of everything we do. All washing detergent ingredients found in our products have been carefully chosen by our team of 700+ experts and have been thoroughly tested to ensure they are safe for your family and the environment.
Our products are manufactured and distributed in full compliance with UK and international safety standards and using our four-step, science based product safety process.
We determine the safe range for all Ariel ingredients using the same process used by the world’s major regulatory agencies (FDA, EPA, WHO, EU, etc.).If there is not enough information to establish a safe range, we will remove the ingredient from consideration or investigate it further.
We have been developing the Ariel formulation over the past 50 years, and we are constantly building on our expertise and using it to create new products and ingredients. We are always monitoring and investigating new scientific information so that our cutting-edge formula gives your clothes the best possible clean. A great example for such innovation is the Purezyme technology, where researchers discovered how an enzyme on seaweeds can help give clothes a better clean, even at low temperatures.
Here we share what’s in our products along with information about the ingredients in our Ariel detergents that we get the most questions about. Our aim is to make sure that we provide you with all the information you need to help you to make the best laundry decision for you and your family.
* Please note some of the detailed individual ingredients are subject to change as improvements are being made continuously. This information will be refreshed regularly, but at some points in time individual ingredients may differ.
If you want to know more about the laundry detergent ingredients we use in our products to give your clothes an outstanding clean, read on.
To learn specifically what ingredients go into our detergents, visit the page of the product you're interested in!