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  • Part of the P&G Family
  • Lenor
  • Supersavvyme
  • Victoria

Discover Ariel Ingredients

Learn the language of laundry, discover what goes into Ariel, and understand the secret of stain removal with our ingredients guide.



INGREDIENT

INGREDIENT GROUP

PURPOSE

A

AlcoholSolventCleans and disinfects surfaces
Alpha-Isomethyl IononeFragranceGives a pleasant odour
AmylaseEnzymeBreaks down starch stains
Anionic modified polyesterSurfactantBreaks down stains
AquaWaterDissolves ingredients in formula

B

BentoniteCleaning aidRemoves grease
BenzisothiazolinonePreservativePreserves formula
Benzyl SalicylateFragranceGives a pleasant odour
Brightener 15BrightenerBrightens fabrics

C

C12-14 Pareth-7Cleaning aidKeeps ingredients suspended in formula
C14-15 Pareth-7Cleaning aidAids soaking and stain removal
C14-15 Pareth-nSurfactantBreaks down stains
CarbonateCleaning aidCleans and polishes surfaces
ChlorideStabilizerKeeps formula in one phase
CellulaseEnzymeBrightens fabrics
Cellulose GumThickenerHelps thicken formula
Citric AcidCleaning aidProvides deep cleaning
CitronellolFragranceGives a pleasant odour
ColorantColourantGives formula a pleasant colour
Co-polymer of PEG / Vinyl AcetateSurfactantPrevents dirt resettling on fabrics
CoumarinFragranceGives a pleasant odour

D

DextrinStabilizerKeeps formula in one phase
DimethiconeCoating agentBrightens fabrics surface
DimethiconolFoam control agentMakes fabrics soft and helps prevent the buildup of excessive foam.
Dipropylene GlycolThickenerHelps to control thickness for easy pouring.
Disodium Distyrylbiphenyl DisulfonateBrightenerBrightens fabrics
Dodecylbenzene Sulfonic AcidSurfactantBreaks down stains

E

EthanolSolventStabilizes formula
EthanolamineSolventBreaks down fatty stains
Ethoxylated m-toluidineStabilizerStabilizes formula color

G

GeraniolFragranceGives a pleasant odour
GlycerinThickenerPrevents products from drying out

H

Hexyl CinnamalFragranceGives a pleasant odour
Hydrated SilicaStabilizerPrevents products from drying out
Hydrogenated Castor OilSolventBlends formula ingredients
HydroxyethylcelluloseThickenerThickens formula

I

IsoeugenolFragranceGives a pleasant odour

K

KaolinCleaning aidGives bulk and texture to products

L

Laureth-7SurfactantProvides deep cleaning
LimoneneFragranceGives a pleasant odour
LinaloolFragranceGives a pleasant odour
LipaseEnzymeBreaks down protein stains
LyaseEnzymeBreaks down stains

M

Magnesium ChlorideThickenerThickens formula
Magnesium SulfateCleaning aidRemove stains and marks
MannanaseEnzymeFights tough stains
MEA-citrateWater softenerPrevents lime scale
MEA DodecylbenzenesulfonateSurfactantRemoves stains
MEA-Laureth SulfateSurfactantProduces foam
MEA-Palm KernelateSurfactantBreaks down stains
MethylisothiazolinonePreservativePreserves product
Microcrystalline CelluloseStabilizerBreaks down fatty stains

P

Palm Kernel Fatty AcidCleaning aidRemoves stains and boosts foam
PARFUMFragranceGives a pleasant odour
PectolyaseEnzymeFights tough stains
PEI EthoxylateCleaning aidAids product efficiency
PEG-2 StearateSurfactantBreaks down stains
PEG-6 Methyl EtherSurfactantBoosts cleaning performance
PEG/PPG-10/2 Propylheptyl EtherSurfactantBlends formula ingredients
Polyethylene GlycolSolventLubricates and uniformly distributes ingredients
Polyvinyl AlcoholCoating agentImproves formula efficiency and builds coatings
Polyethoxylated hexamethyldiamine sulfateCleaning aiSuspends soils in wash water and enhances cleaning efficiency
Potassium SulfitePreservativePreserves formula
GlycolStabilizerKeeps formula in one phase
ProteaseEnzymeBreaks down fatty and protein stains

S

Silicone CompoundFoam control agentPrevents excessive foam
AcetatepH adjusterMaintains formula pH levels
Sodium Acrylic Acid/MA CopolymerFoam control agentImproves product efficiency
Sodium C12-15 Pareth SulfateSurfactantRemoves stains
Sodium CarbonatepH adjusterPrevents the build-up of lime scale
Sodium Carbonate PeroxideCleaning aidRemoves stains
Sodium ChlorideStabilizerCleans and prevents lime scale
Sodium CitrateWater softenerPrevents the build-up of scale
Sodium CumenesulfonateCleaning aidDissolves dirt
Sodium Diethylenetriamine Pentamethylene PhosphonateWater softenerPrevents the build-up of scale
Sodium DodecylbenzenesulfonateSurfactantRemoves stains
Sodium FormateThickenerHelps formula thickness
Sodium HydroxidepH adjusterControls pH levels
Sodium laureth 3.0 sulfate*SurfactantProvides deep cleaning;
Sodium Laureth SulfateSurfactantProduces foam and removes stains
Sodium Palm KernelateSurfactantRemoves fatty stains
Sodium PolyacrylateThickenerBreaks down stains and thickens formula
Sodium SoapC8-C18 CoconutCleaning aidRemoves stains and dirt
Sodium SilicateStabilizerKeeps formula in one phase
Sodium SulfateSurfactantEvenly distributes formula and ingredients
SorbitolThickenerThickens formula and aids pouring
Styrene/Acrylates CopolymerCoating agentBrightens fabric surface
SucrosePreservative/ThickenerPreserves and thickens formula
Sulfated Ethoxylated Hexamethylenediamine QuaternizedSurfactantPrevents dirtresettling on fabrics
Sulfuric AcidSurfactantBreaks down stains

T

TAEDCleaning aidActivatesbleaching agents
Tetrasodium EtidronateCleaning aidBreaks down stains
TitaniumDioxideColourantGives formulaa pleasant colour
Trideceth-nStabilizerDisperses dyes in formula
Trimonoethanolamine EtidronateWatersoftenerSoftens waterand prevents lime scale
Trimonoethanol EtidronateSurfactantPrevents limescale
Tripropylene GlycolCleaning aidEliminatesbad odours
Trisodium Ethylenediamine DisuccinateWater softenerSoftens water, prevents limescale

Z

Zinc Phthalocyanine SulphonateCleaning aidProvides cleaning and brightens fabrics
ZeoliteWater softenerPrevents the build-up of lime scale