Learn the language of laundry, discover what goes into Ariel, and understand the secret of stain removal with our ingredients guide.
| INGREDIENT | INGREDIENT GROUP | PURPOSE |
|---|---|---|
A
| Acetate | pH adjuster | Maintains formula pH levels |
|---|---|---|
| Acrylic acid sodium salt polymer, sodium sulfonate terminated | Polymer | Suspends soils in wash water and enhances cleaning efficiency |
| Alcohol | Solvent | Cleans and disinfects surfaces |
| Alpha-Isomethyl Ionone | Fragrance | Gives a pleasant odour |
| Amylase | Enzyme | Breaks down starch stains |
| Anionic modified polyester | Cleaning aid/ Polymer | Break down stains and Improved grease, bodysoil cleaning |
| Aqua | Water | Dissolves ingredients in formula |
B
| Bentonite | Cleaning aid | Removes grease |
|---|---|---|
| Benzisothiazolinone | Preservative | Preserves formula |
| Benzyl Salicylate | Fragrance | Gives a pleasant odour |
| Brightener 15 | Brightener | Brightens fabrics |
C
| C12-14 Pareth-7 | Surfactant | Cleaning and stain removal |
|---|---|---|
| C14-15 Pareth-7 | Surfactant | Cleaning and stain removal |
| C14-15 Pareth-n | Surfactant | Breaks down stains |
| Calcium Chloride | Stabilizer | Enzyme stabilizer |
| Carbonate | Cleaning aid | Cleans and polishes surfaces |
| Cellulase | Enzyme | Stain removal & Enables better cleaning |
| Cellulase | Enzyme | Removes pills and fuzz from fabrics |
| Cellulose Gum | Thickener | Helps thicken formula |
| Citric Acid | Cleaning aid | Provides deep cleaning |
| Citronellol | Fragrance | Gives a pleasant odour |
| Colorant | Colourant | Gives formula a pleasant colour |
| Co-polymer of PEG / Vinyl Acetate | Cleaning aid/ Polymer | Prevents dirt resettling on fabrics and boost surfactants |
| Coumarin | Fragrance | Gives a pleasant odour |
| C12-14 Pareth-n | Surfactant | Breaks down stains |
D
| Dextrin | Stabilizer | Keeps formula in one phase |
|---|---|---|
| Dimethicone | Coating agent | Brightens fabrics surface |
| Dimethiconol | Foam control agent | Makes fabrics soft and helps prevent the buildup of excessive foam. |
| Dipropylene Glycol | Solvent | Helps dissolve ingredients in the formula |
| Disodium Distyrylbiphenyl Disulfonate | Brightener | Brightens fabrics |
| Dodecylbenzene Sulfonic Acid | Surfactant | Breaks down stains |
E
| Ethanol | Solvent | Stabilizes formula |
|---|---|---|
| Ethanolamine | Solvent | Stabilizes formula |
| Ethoxylated m-toluidine | Stabilizer | Stabilizes formula color |
G
| Geraniol | Fragrance | Gives a pleasant odour |
|---|---|---|
| Glycerin | Solvent | Helps dissolve ingredients in the formula |
| Glycol | Stabilizer | Keeps formula in one phase |
H
| Hexyl Cinnamal | Fragrance | Gives a pleasant odour |
|---|---|---|
| Hydrated Silica | Stabilizer | Prevents products from drying out |
| Hydrogenated Castor Oil | Solvent | Blends formula ingredients |
| Hydroxyethylcellulose | Softness | Deliver superior freshness |
I
| Ionic modified polyester | Cleaning aid/ Polymer | Break down stains and Improved grease, bodysoil cleaning |
|---|---|---|
| Isoeugenol | Fragrance | Gives a pleasant odour |
K
Kaolin | Cleaning aid | Gives bulk and texture to products |
|---|
L
| Laureth-7 | Surfactant | Provides deep cleaning |
|---|---|---|
| Limonene | Fragrance | Gives a pleasant odour |
| Linalool | Fragrance | Gives a pleasant odour |
| Lipase | Enzyme | Breaks downs greasy/body soil stains |
| Lyase | Enzyme | Breaks down stains |
M
| Magnesium Chloride | Stabilizer | Helps to stabilize ingredients in the formula |
|---|---|---|
| Magnesium Sulfate | Cleaning aid | Remove stains and marks |
| Mannanase | Enzyme | Fights tough stains |
| MEA-citrate | Water softener | Prevents lime scale |
| MEA Dodecylbenzenesulfonate | Surfactant | Removes stains |
| MEA-Laureth Sulfate | Surfactant | Cleaning & stain removal |
| MEA-Palm Kernelate | Surfactant | Breaks down stains |
| Methylisothiazolinone | Preservative | Preserves product |
| Microcrystalline Cellulose | Stabilizer | Breaks down fatty stains |
| Modified Polycarboxylate | Polymer | Suspends soils in wash water and enhances cleaning efficiency |
P
| Palm Kernel Fatty Acid | Cleaning aid | Foam control & builder |
|---|---|---|
| PARFUM | Fragrance | Gives a pleasant odour |
| Pectolyase | Enzyme | Fights tough stains |
| PEI Ethoxylate | Cleaning aid/ Polymer | Suspends particulate soils |
| PEG-2 Stearate | Surfactant | Breaks down stains |
| PEG-6 Methyl Ether | Surfactant | Boosts cleaning performance |
| PEG/PPG-10/2 Propylheptyl Ether | Surfactant | Blends formula ingredients |
| Polyethylene Glycol | Solvent | Lubricates and uniformly distributes ingredients |
| Polyvinyl Alcohol | Coating agent | Improves formula efificiency |
| Polyethoxylated hexamethyldiamine sulfate | Cleaning aid | Suspends soils in wash water and enhances cleaning efficiency |
| Potassium Sulfite | Preservative | Preserves formula |
| Protease | Enzyme | Breaks down protein stains |
| Phosphodiesterase | Enzyme | Improved cleaning, whiteness maintenance and malodor removal |
S
| Silicone Compound | Foam control agent | Prevents excessive foam |
|---|---|---|
| Sodium Acrylic Acid/MA Copolymer | Foam control agent | Improves product efficiency |
| Sodium C12-15 Pareth Sulfate | Surfactant | Removes stains |
| Sodium Carbonate | pH adjuster | Prevents the build-up of lime scale |
| Sodium Carbonate Peroxide | Cleaning aid | Removes stains |
| Sodium Chloride | Stabilizer | Cleans and prevents lime scale |
| Sodium Citrate | Water softener | Prevents the build-up of scale |
| Sodium Cumenesulfonate | Solvent | Enhance the solubility of a variety of hydrophobic compounds in water |
| Sodium Diethylenetriamine Pentamethylene Phosphonate | Cleaning aid | Also helps removes stains (heavy metal ion chelant) |
| Sodium Dodecylbenzenesulfonate | Surfactant | Removes stains |
| Sodium Formate | Stabilizer | Stabilize ingredients in the formula & helps formula thickeness |
| Sodium Hydroxide | pH adjuster | Controls pH levels |
| Sodium laureth 3.0 sulfate* | Surfactant | Provides deep cleaning |
| Sodium Laureth Sulfate | Surfactant | Cleaning & stain removal |
| Sodium Palm Kernelate | Surfactant | Removes fatty stains |
| Sodium Polyacrylate | Thickener | Breaks down stains and thickens formula |
| Sodium SoapC8-C18 Coconut | Cleaning aid | Foam control + builder + pH buffering |
| Sodium Silicate | Stabilizer | Keeps formula in one phase |
| Sodium Sulfate | Surfactant | Evenly distributes formula and ingredients |
| Sorbitol | Stabilizer | Helps to stabilize ingredients in the formula |
| Styrene/Acrylates Copolymer | Coating agent | Brightens fabric surface |
| Sucrose | Preservative/Thickener | Preserves and thickens formula |
| Sulfated Ethoxylated Hexamethylenediamine Quaternized | Surfactant | Prevents dirtresettling on fabrics |
| Sulfuric Acid | Surfactant | Breaks down stains |
| Sodium C10-13 Alkyl Benzenesulfonate | Surfactant | Breaks down stains |
T
| TAED | Cleaning aid | Activates bleaching agents |
|---|---|---|
| Tetrasodium Etidronate | Cleaning aid | Breaks down stains |
| Titanium Dioxide | Colourant | Gives formula pleasant colour |
| Trideceth-n | Stabilizer | Disperses dyes in formula |
| Trimonoethanolamine Etidronate | Watersoftener | Also helps removes stains |
| Trimonoethanol Etidronate | Cleaning aid | Prevents limescale and stain removal |
| Tripropylene Glycol | Cleaning aid | Film intgrety & ingredient dissolution |
| Trisodium Ethylenediamine Disuccinate | Water softener | Softens water, prevents limescale |
| Trisodium salt of methylglycinediacetic acid | Chelant | Helps control metal ions in the water |
Z
| Zinc Phthalocyanine Sulphonate | Cleaning aid | Provides cleaning and brightens fabrics |
|---|---|---|
| Zeolite | Stabilizer in SUD | Prevent stickyness of the pods in SUD |
