Ariel fragrances

Scents are important in our lives. Scents can create a range of sensations, enhancing your mood, invigorating or giving out a sense of calm.

Yet they’re much more important than that. Scents can help us identify all kinds of things in the world around us. From the scent of people to the scent of foods, they give us important information every minute.



Ariel understands how important it is for your clothes to smell good, therefore. The fragrance of your clothes can influence others’ opinion of you, so getting this right can be important.

Fresh scents for everyone

Wearing fresh smelling clothes is pleasurable: the right scent can make you feel confident or put you at ease. No wonder scents like fresh cotton, freshly washed linen, and clean laundry are really popular among high-profile and innovative perfume houses. Our perfumers put as much work into creating the scent for our next detergent as they would the next fine perfume. Ariel laundry detergents are available in two scents: regular fresh wash scent, and the Touch of Febreze variant.

A safe detergent for all

At Ariel, we're also highly aware of the possibility for allergic reactions. Our products are tested to very high standards and we have never seen any perfume allergy caused by our laundry detergents. We have tested our detergents for skin allergies (HRIPTS) or skin intolerance in tens of thousands of volunteers.

Does Ariel contain harsh artificial fragrances?

Fragrances are all around us and are part of an enjoyable product experience. We offer products with a wide variety of perfume characteristics, powerful scents or light background notes as well as perfumes designed for sensitive skin. We take our responsibility to provide our consumers products of the highest quality and safety very seriously.

All the perfume ingredients in our products are carefully selected with the utmost care and evaluated by our team of more than 700+ safety experts.

Our products are designed in full compliance with international safety standards. We determine the safe range for perfume ingredients applying the same science and process used by the world’s major regulatory bodies. If there is not enough information about an ingredient to establish a safe range, we will remove the ingredient from consideration or investigate it further. If our products contain certain perfume ingredients with an increased risk we will mention them on pack in line with EU regulations, so pre-sensitized individuals can make an informed purchase decision.

We offer products for sensitive skin including Fairy Non-Bio, Ariel Baby and Sensitive and Lenor Gentle Touch and Soft Embrace. These products have also been accredited by the Skin Health Alliance.