We know that you want to clean your laundry while reducing its impact for the environment. That’s why, at Ariel, our 2030 Brand Ambition is ‘reinventing clean to drive progress’. That means putting sustainability at the heart of everything we do and delivering an outstanding clean, every time.
We believe that sustainable choices are led by science, which is why we base our innovations on our in-depth Life Cycle Assessment (LCA) studies that examine a product’s impact across every stage of its journey.
This framework, which we’ve used for more than two decades, allows us to scientifically pinpoint where we can do better, and prioritise innovations that will have the biggest impact.
For instance, did you know that the biggest factor in Ariel’s carbon footprint is heating the water during your laundry cycle? This is why we are continually innovating our formulas to deliver an outstanding clean at lower temperatures – including the launch of our new COOL CLEAN technology™ in our reformulated Ariel PODS®. You can learn more about Ariel’s LCA here.
What are our key goals and focus areas?
Normalising and enabling lower wash temperatures, aiming to reduce the average wash temperature by 5 degrees by 2025.
All Ariel packaging are recyclable and Ariel contributes to the P&G Fabric and Home care commitment to reduce virgin petroleum plastic in packaging globally by 50% by 2030.
Ensure responsible ingredient sourcing, with full supply chain transparency, always putting safety first.
Reduce the impact of our manufacturing, sending zero manufacturing waste to landfill, while aiming to reduce the impact of Supply Chain Resources and Greenhouse Gases used for manufacturing Ariel by 50% by 2030.
See how Ariel’s goals ladder up to wider P&G Ambition 2030 here.
How to save energy and help protect our planet
When doing your laundry, you may not be thinking about protecting the planet – but we are.
Our approach to sustainable detergent packaging
You don’t buy Ariel for the packaging, you buy it for the quality of the detergent inside it. That doesn’t change the importance of the package, though.
Our future depends on sustainability, which is why we have made it our mission to reduce the environmental footprint of the manufacturing process used to create our Ariel products.