Ariel’s new pre-treat cap helps you fight stains – getting rid of your laundry worries for good. Learn how.



The best way to tackle a stain is to do it as soon as possible. If you spill something or notice a stain, soak it in cold water. If it’s a really tough stain you can use Washing Ariel Liquid pre-treat cap to pre-treat it before washing.



The first golden rule is to wash similar colours with each other (whites with whites and colours with colours). For the best clean, do not overfill your washing machine and follow the dosage instructions. Finally, choose the right detergent for the job.



Use a fabric softener like Lenor in combination with your detergent. Not only will it protect, soften and fragrance your clothes, but it’ll keep them looking like new for longer. Only use the amount specified and always add it to the separate fabric softener compartment in your washing machine.



Check dosing instruction on pack
Pour required amount into dosing cap
Place load into drum
Add fabric enhancer


The smart cap pre-treats, scrubs, removes stains helps you properly dose your washing liquid.

Enriched formula with clean booster technology.

Ariel Washing Liquid with pre-treat cap is also available in Colour & Style, Febreze effect, and Regular variant.

Unlike some washing powder products, the Liquid dissolves quickly without leaving residues on clothes.

24 washes based on 50ml per wash.

How to dose
How to dose
How to dose


• Ariel’s improved washing liquid detergent
• Lets you pre-treat, scrub and dose the perfect amount of Ariel liquid
• Innovative Pre-treat cap for targeted action on tough stains
• Gets rid of tough, dried-in stains and replaces them with the freshness of Febreze
• Tough on stains, easy to use




Thickens liquid detergent to create the optimum consistency for cleaning during the wash cycle



Preservatives are used to prevent the detergent formula from deteriorating during storage. Once opened bacteria could cause the detergent to spoil if preservatives were not there to protect it



A solvent is an ingredient that other ingredients in a formula dissolve into. Some solvents also work to aid the cleaning process by pre-dissolving stains, turning the dirt into a form that can treated by the cleaning ingredients



Stabilizers help stop certain reactions between different ingredients, ensuring that each ingredient in the product plays its specific designated role



Enzymes are molecules that are able to target and break down particularly tough stains



Surfactants create the foam needed to remove dirt from fabrics, they play a key role in aiding the cleaning process



Our unique fragrances help give a lasting fresh scent to fabrics when washed


Water softener

Prevents limescale build up in the machine and encrustation of fabrics



Colourants are used to provide our detergents with a pleasant colour



Water is the substance that the ingredients for our liquid detergents are dissolved in. Our highly concentrated liquid detergents minimize the amount of water compared with the active ingredients, which reduces packaging water and energy use


Cleaning aid

These are ingredients which enable cleaning agents, such as surfactants and enzymes, to perform at their best, either by boosting them or by pre-dissolving stains, turning the dirt into a form that can treated by the cleaning ingredients


Ratings & Reviews

This area allows consumers like you to express their own opinions and comments. Ariel does not represent or warrant the accuracy of any statements or product claims made here, nor endorses any opinions expressed by the reviewer.

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4.66/5 (9542)
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96% Recommended

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05/17/2009 14:03:30

Washing made easy!

I must admit I was to start off with sceptical. How could a such a piddly amount of washing gel remove all the grime of my family wash at such a low temperature - especially that of my teenage son's ( Airtex shirts with more ballpoint pen on them than his latest essay, jeans with suspicious amounts of grass stains on them!!). However, I duly followed the instructions and waited!Let me just explain here that due to the fact that my husband has just had his hours reduced at work we are having to save money and cut costs where ever we can and it was Ariel's boast of it 'Excel Gel' being able to remove grime even on a cold wash that hit home with me.My machine creaked and groaned to a halt... The safety catch clicked off... I opened the door.... The first thing that hit me was my son as he raced into the kitchen demanding to know whether his P.E. Kit had been washed, since he needed it today ("do you by any chance mean the one that has been lying around in a plastic bag on the floor of your bedroom for the past couple of days?"). I held my breath - normally I have to because my last washing powder didn't really have the most pleasant odour - and reached into the drum and pulled out.. first rugby shirt - clean. Then shorts - clean and last but not least his T Shirt. Not only were they devoid of all stains including the most stubborn ones which had defied my previous washing powders but I could once again breathe when removing my washing from the machine.So thank you, thank you, thank you from a very weary and almost broke housewife to whom your 'Excel Gel' has come as a breath of fresh air in more ways than one. You have certainly managed to take some of the heat out of not only my kitchen but also the family finances!

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05/15/2009 11:45:20


First let me say that I am the one in charge of washing!! My wife is severely disabled with rheumatoid arthritis. So I am always on the lookout for products which make doing the laundry easier. Excel Gel does just that. First, when you open the machine, there is a welcoming scent saying ' I am clean and fresh, so you will enjoy wearing me' or putting me on your bed or drying yourself with me, etc. Second, when you pull them out, you notice how clean everything is and how bright the colours are. Third, when you take it off the clothesline or out of the dryer, you notice how soft it is. So...scent, cleanliness and softness...I do not expect anyhting more from my laundry product so you get top marks from me...and all done at a low temperature as well, si I save on my electricity bills too. Take a well-earned bow, Excel Gel!!

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05/15/2009 11:41:32

A most surprising result

I only bought this because it was an introductory offer...and I was very pleasantly surprised at the results. A cleaner wash at a lower temperature and a lasting freshness that lingered long after the washing had been dried.I am not usually an advocate of liquid washing products because I am very generous with how much I use...however, the measure ensured I did not do this and it lasted quite a long time.I was so impressed I bought a further 6 bottles and am now a firm fan of Ariel gel with Febreze.