If you’re looking for brilliant cleaning at temperatures as low as 15 degrees, then Ariel Washing Gel is for you. Easy and convenient to use, the Gel and its unique bottle allow you to dose with high precision with just a squeeze. The Gel dissolves at the heart of the wash for brilliant cleaning performance even at low temperatures.

Ariel Gel cleans brilliantly even in cold wash


Always check dosing instruction first
Dose the excel gel using the dosing cup
Wash on cold water
Add fabric enhancer


24 washes per pack based on 37ml per wash. Like any household detergent, keep away from children.

Dosing instruction for Ariel Gel



• Outstanding stain removal in the 1st wash
• Cleans brilliantly at 15°C as well as at 40°C
• Easy and convenient to use
• Unique bottle dose with high precision with just a squeeze
• Provides long-lasting beautiful freshness




Thickens liquid detergent to create the optimum consistency for cleaning during the wash cycle



Preservatives are used to prevent the detergent formula from deteriorating during storage. Once opened bacteria could cause the detergent to spoil if preservatives were not there to protect it



A solvent is an ingredient that other ingredients in a formula dissolve into. Some solvents also work to aid the cleaning process by pre-dissolving stains, turning the dirt into a form that can treated by the cleaning ingredients



Stabilizers help stop certain reactions between different ingredients, ensuring that each ingredient in the product plays its specific designated role



Enzymes are molecules that are able to target and break down particularly tough stains



Surfactants create the foam needed to remove dirt from fabrics, they play a key role in aiding the cleaning process



Our unique fragrances help give a lasting fresh scent to fabrics when washed


Water softener

Prevents limescale build up in the machine and encrustation of fabrics



Colourants are used to provide our detergents with a pleasant colour



Water is the substance that the ingredients for our liquid detergents are dissolved in. Our highly concentrated liquid detergents minimize the amount of water compared with the active ingredients, which reduces packaging water and energy use


Cleaning aid

These are ingredients which enable cleaning agents, such as surfactants and enzymes, to perform at their best, either by boosting them or by pre-dissolving stains, turning the dirt into a form that can treated by the cleaning ingredients


Ratings & Reviews

This area allows consumers like you to express their own opinions and comments. Ariel does not represent or warrant the accuracy of any statements or product claims made here, nor endorses any opinions expressed by the reviewer.

No Rating
4.66/5 (9542)
  • Quality
    Star Rating 0
    Star Rating On 0
  • Value
    Star Rating 1
    Star Rating On 1
96% Recommended

Rating block
Rating block on
No Rating
05/17/2009 14:03:30

Washing made easy!

I must admit I was to start off with sceptical. How could a such a piddly amount of washing gel remove all the grime of my family wash at such a low temperature - especially that of my teenage son's ( Airtex shirts with more ballpoint pen on them than his latest essay, jeans with suspicious amounts of grass stains on them!!). However, I duly followed the instructions and waited!Let me just explain here that due to the fact that my husband has just had his hours reduced at work we are having to save money and cut costs where ever we can and it was Ariel's boast of it 'Excel Gel' being able to remove grime even on a cold wash that hit home with me.My machine creaked and groaned to a halt... The safety catch clicked off... I opened the door.... The first thing that hit me was my son as he raced into the kitchen demanding to know whether his P.E. Kit had been washed, since he needed it today ("do you by any chance mean the one that has been lying around in a plastic bag on the floor of your bedroom for the past couple of days?"). I held my breath - normally I have to because my last washing powder didn't really have the most pleasant odour - and reached into the drum and pulled out.. first rugby shirt - clean. Then shorts - clean and last but not least his T Shirt. Not only were they devoid of all stains including the most stubborn ones which had defied my previous washing powders but I could once again breathe when removing my washing from the machine.So thank you, thank you, thank you from a very weary and almost broke housewife to whom your 'Excel Gel' has come as a breath of fresh air in more ways than one. You have certainly managed to take some of the heat out of not only my kitchen but also the family finances!

Rating block
Rating block on
No Rating
05/15/2009 11:45:20


First let me say that I am the one in charge of washing!! My wife is severely disabled with rheumatoid arthritis. So I am always on the lookout for products which make doing the laundry easier. Excel Gel does just that. First, when you open the machine, there is a welcoming scent saying ' I am clean and fresh, so you will enjoy wearing me' or putting me on your bed or drying yourself with me, etc. Second, when you pull them out, you notice how clean everything is and how bright the colours are. Third, when you take it off the clothesline or out of the dryer, you notice how soft it is. So...scent, cleanliness and softness...I do not expect anyhting more from my laundry product so you get top marks from me...and all done at a low temperature as well, si I save on my electricity bills too. Take a well-earned bow, Excel Gel!!

Rating block
Rating block on
No Rating
05/15/2009 11:41:32

A most surprising result

I only bought this because it was an introductory offer...and I was very pleasantly surprised at the results. A cleaner wash at a lower temperature and a lasting freshness that lingered long after the washing had been dried.I am not usually an advocate of liquid washing products because I am very generous with how much I use...however, the measure ensured I did not do this and it lasted quite a long time.I was so impressed I bought a further 6 bottles and am now a firm fan of Ariel gel with Febreze.