PRODUCT DESCRIPTION

At Ariel, we stand for trusted cleaning power. Ariel purclean™ is our first 70% plant-based detergent and is designed to deliver an outstanding cleaning performance, even at temperatures as low as 20°C and in quick cycles, leading to great energy savings when doing the laundry. Ariel purclean™ is one step in our journey towards creating products and packaging that are made with renewable or recycled materials. With Ariel purclean™ we have replaced ingredients that come from non-renewable sources with plant-based, renewable alternatives. We are working with our suppliers and in close partnership with the Roundtable on Sustainable Biomaterials (RSB) to ensure even higher standards of traceability and sustainable sourcing of our renewable ingredients.

The Ariel purclean™ bottle is also made from 35% post-consumer recycled plastic (PCR) and, like all our products, is fully recyclable. Ariel purclean™ is manufactured at a zero-waste-to-landfill plant, which uses 100% renewable wind electricity.

PRODUCT DESIGN

70% plant-based ingredients. We work closely with the Roundtable for Sustainable Biomaterials (RSB) to ensure even higher standards of traceability and sustainable sourcing of our renewable ingredients.

MANUFACTURING

The product formula is made in France at a site powered by 100% renewable wind electricity* and that sends zero manufacturing waste to landfill.

PACKAGING

The Ariel purclean™ bottle is made from 35 % post-consumer recycled material (PCR). Ariel purclean™ comes in 100% recyclable bottle.

* The same facility also uses steam power

HOW TO USE

 

Always check dosing Instruction on pack (dosing depends on: size of load,water, hardness,soil level of laundry)

Pour required amount based on soil level and size of load

Place load into drum.

HOW TO DOSE

Enriched formula with clean booster technology. Unlike some washing powder products, the Liquid
dissolves quickly without leaving residues on clothes.

35ml

55ml

70ml

4-5kg

6-8kg

9+kg

ATTRIBUTES

  • Ariel’s improved washing liquid detergent
  • Tough on stains, easy to use
  • Composed of plant-based ingredients to help the circular economy
  • Made with 100% renewable wind electricity
  • Fully recyclable bottle and cap

 

We carefully selected the ingredients that go into Ariel purclean™ to ensure they meet the highest possible safety, quality and sustainability standards. Our main goal was to maximise the number of plant-based ingredients we use while achieving outstanding performance standards. You can see the table of ingredients in this downloadable PDF.

INGREDIENTS

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Ratings & Reviews

This area allows consumers like you to express their own opinions and comments. Ariel does not represent or warrant the accuracy of any statements or product claims made here, nor endorses any opinions expressed by the reviewer.

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5/5 (13)
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    4.92/5
100% Recommended

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Melton Mowbray
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09/06/2018 18:40:01

Why have Tesco stopped this product?

Brilliant product. Stopped buying non bio colour and whites and vanish etc and just used this product. Wonderful clean and fresh smell. Good for white and colour wash. Got the white shirts so clean and plant based so no skin irritation. Why have Tesco stopped selling it?

Your location:
United Kingdom
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08/25/2018 09:47:49

Wonderful!

I was ready to completely switch my other detergent brands for this until, for some reason, it was removed from sale in Tesco - why?! It cleans really well, as good as any regular liquid/pods except the one big difference in its favour is the smell. It's wonderfully long lasting, not synthetic or headache inducing, just clean and fresh. I love that it's plant based, these products need to be the norm now and for the future. PLEASE BRING IT BACK!

Your location:
Gorleston Norfolk
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08/22/2018 19:32:30

Great product — if you can find it

Have been using Ariel purclean for several months now. Cleans well, doesn’t irritate skin, which is more than I can say for some leading non bio detergents (why do they add colour to them) and smells ‘clean’ rather than being loaded with fragrancesI only wish I could find some... over the last few weeks it seems to have disappeared from Tesco - which is the only place that stocked it !!!!! HELP!!! I need to buy more!