PRODUCT DESCRIPTION

At Ariel, we stand for trusted cleaning power. Ariel purclean™ is our first 70% plant-based detergent and is designed to deliver an outstanding cleaning performance, even at temperatures as low as 20°C and in quick cycles, leading to great energy savings when doing the laundry. Ariel purclean™ is one step in our journey towards creating products and packaging that are made with renewable or recycled materials. With Ariel purclean™ we have replaced ingredients that come from non-renewable sources with plant-based, renewable alternatives. We are working with our suppliers and in close partnership with the Roundtable on Sustainable Biomaterials (RSB) to ensure even higher standards of traceability and sustainable sourcing of our renewable ingredients.

The Ariel purclean™ bottle is also made from 35% post-consumer recycled plastic (PCR) and, like all our products, is fully recyclable. Ariel purclean™ is manufactured at a zero-waste-to-landfill plant, which uses 100% renewable wind electricity.

PRODUCT DESIGN

70% plant-based ingredients. We work closely with the Roundtable for Sustainable Biomaterials (RSB) to ensure even higher standards of traceability and sustainable sourcing of our renewable ingredients.

MANUFACTURING

The product formula is made in France at a site powered by 100% renewable wind electricity* and that sends zero manufacturing waste to landfill.

PACKAGING

The Ariel purclean™ bottle is made from 35 % post-consumer recycled material (PCR). Ariel purclean™ comes in 100% recyclable bottle.

* The same facility also uses steam power

HOW TO USE

 

Always check dosing Instruction on pack (dosing depends on: size of load,water, hardness,soil level of laundry)

Pour required amount based on soil level and size of load

Place load into drum.

HOW TO DOSE

Enriched formula with clean booster technology. Unlike some washing powder products, the Liquid
dissolves quickly without leaving residues on clothes.

35ml

55ml

70ml

4-5kg

6-8kg

9+kg

ATTRIBUTES

  • Ariel’s improved washing liquid detergent
  • Tough on stains, easy to use
  • Composed of plant-based ingredients to help the circular economy
  • Made with 100% renewable wind electricity
  • Fully recyclable bottle and cap

 

We carefully selected the ingredients that go into Ariel purclean™ to ensure they meet the highest possible safety, quality and sustainability standards. Our main goal was to maximise the number of plant-based ingredients we use while achieving outstanding performance standards. You can see the table of ingredients in this downloadable PDF.

INGREDIENTS

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Ratings & Reviews

This area allows consumers like you to express their own opinions and comments. Ariel does not represent or warrant the accuracy of any statements or product claims made here, nor endorses any opinions expressed by the reviewer.

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5/5 (13)
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    4.92/5
100% Recommended

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Norfolk
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01/06/2019 12:58:30

Love this!

This is such a great product, my fave smelling liquid ever and washes really well too. Have tried quite a few plant based products but this is the best. Can't find it in any stores though, very frustrating!!

Your location:
Rayleigh
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01/05/2019 16:44:28

Available

NOW AVAILABLE IN SAVERS! Anyone looking for this product it is now available on the high street 45 wash size £4.99

Your location:
Staffordshire
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12/02/2018 11:19:10

Where has it gone

I loved this product. After many many years of various washing products it was the best I ever used. Now I can not buy it. Gutted.