Plant based means that these ingredients are derived from plants. Plant based ingredients provide a renewable alternative to conventional petroleum-derived products. You will notice that Ariel purclean™ also contains biobased ingredients which we have used to describe the ingredients that are sourced from renewable sources other than plants. In Ariel purclean this refers to the enzymes, which are sourced from microorganisms and therefore are not plant based but are renewable.
P&G has both short- and long-term sustainability goals, and increasing the amount of renewable or recycled materials in our products and packaging is an important aspect of that. Our short-term goals include creating more technologies to replace petroleum-derived raw materials and to ensure traceability of key renewable resources like palm oil and palm kernel oil. Our biggest long-term goal is to use 100% renewable or recycled materials for all products and packaging.
The plant based content in Ariel purclean™ is assessed using the CEN16640 method, which is the technical standard specified by the European Commission. This specified method ensures standardization across the industry regarding the method used to determine the bio-based content of a product.
Plant based ingredients are only renewable if they are sourced sustainably. We are working with our suppliers and in close partnership with the Roundtable on Sustainable Biomaterials (RSB) to ensure even higher standards of traceability and sustainable sourcing of our renewable ingredients.