Ariel purclean™ ingredients

We carefully select the ingredients we use to ensure they meet the highest possible safety, quality and sustainability standards.

With every new product we make, we go beyond regulatory compliance by ensuring every product’s safety through our additional four-step, science-based process.

The ingredients in Ariel purclean™ Washing Liquid have been chosen to maximize the number of plant-based ingredients we use while achieving outstanding performance standards and have been dermatologically tested.

List of purclean™ ingredients

IngredientIn Simpler TermsPurpose
waterwaterstabilizes formula
sodium laureth 3.0 sulfate*plant-based surfactantprovides deep cleaning
propylene glycolplant-based solventstabilizes formula
laureth-7*plant-based surfactantprovides deep cleaning
sodium palm kernelateplant-based suds reducerreduces suds accumulation during wash
sodium citrateplant-based water softenerreduces water hardness
sodium hydroxidemineral based pH adjusterbalances formula pH
polyethoxylated hexamethyldiamine sulfatesynthetic polymersuspends soils in wash water and enhances cleaning efficiency
Ariel purclean™ Washing Liquid perfumesynthetic fragranceadds scent to laundry
sodium diethylenetriamine pentamethylene phosphonatesynthetic mineral binderbinds minerals in wash water to stop them depositing on clothes and negatively impacting cleaning performance.
Ethanolplant-based solventstabilizes formula
protease**biobased enzymefights tough stains
calcium chloridemineral based enzyme stabilizermaintains enzyme performance
amylase**biobased enzymefights tough stains
mannanase**biobased enzymefights tough stains
pectolyase**biobased enzymefights tough stains
benzisothiazolinonesynthetic preservativepreserves product
methylisothiazolinonesynthetic preservativepreserves product

*Surfactants are built from plant-based raw materials and contain some synthetic components. This is accounted for in the CEN16640 method used to determine biobased content.

**Formula also contains small amounts of sodium formate, and sorbitol. These ingredients act as enzyme stabilizers prior to manufacturing to ensure optimal cleaning performance. Formula also contains a small amount of silicone polymer for manufacturing.

Palm Kernel Oil

Palm Oil (PO) is an important, versatile and highly-efficient vegetable oil that is used as a raw material by both food and non-food industries. We use a by-product of palm oil called Palm Kernel Oil (PKO) in Ariel purclean™ Washing Liquid as part of our plant-based active ingredients. PKO is a renewable alternative to petroleum-derived ingredients like with all renewable materials it is key it is sourced in a responsible, sustainable manner. We use Roundtable on Sustainable Palm Oil (RSPO) Mass Balance certified PKO in the production of Ariel purclean™ Washing Liquid.

We began using palm kernel as a trace ingredient in some of our products in the 1960s. The kernels were historically seen as a by-product often thrown away in the process of making PO. Starting in the 1960s, P&G began researching how PKO could be integrated into product formulations, and we discovered innovative ways to utilize this waste stream as a raw material feedstock – minimizing loss while also greatly increasing the value that can be derived from the palm fruit bunches.

After the last decades, the use of Palm Oil and Palm Kernel Oil has increased a lot by the food and non-food industry, which has resulted in pressure on environmentally sensitive areas and labor conditions. We are working with our suppliers and in close partnership with the Roundtable on Sustainable Biomaterials (RSB) to ensure even higher standards of traceability and sustainable sourcing of our renewable ingredients.

As a company we are committed to sustainable sourcing of palm and we are committed to ensuring our suppliers meet RSPO Principles and Criteria) and have the necessary policies and procedures in place to ensure: 

  • No development of high-conservation-value areas and high-carbon-stock forests
  • No new development of peat lands regardless of depth
  • No burning to clear land for new development or replanting
  • Compliance with P&G’s existing Sustainability Guidelines for External Business Partners
  • Respect for human and labor rights
  • Respect for land tenure rights, including rights of indigenous and local communitiesto give or withhold their free, prior and informed consent for development of land they own legally, communally or by custom

In addition, we have established a robust approach to ensuring the responsible sourcing of PO, PKO and derivatives via a three-pillar program:

  1. 1  . Supplier Management
  2. 2 . Smallholder Program
  3. 3 . Industry Influence

To find out more about our commitment to sustainable sourcing please click here or read here the latest blog by Dave McLaughlin, Vice President Markets and Food program at WWF.

To ensure responsible production of palm oil and its by-products, like PKO and POD (palm oil derivatives), it is necessary to understand where the fresh fruit bunch (FFB), which produces palm oil, originates. However, tracing palm oil and palm kernel oil to the source can be challenging. The supply chain is extremely complex and identifying and reaching the millions of small farmers who make up 40% of the global palm supply chain has been too challenging for any one industry to undertake.

Palm oil mills receive palm fruit, known as fresh fruit bunches, from large plantations as well as from brokers or traders who collect the FFB from the independent smallholder farmers. After crushing the palm fruits to produce palm oil, mills send the left over kernels to the palm kernel crushing plants where palm kernel oil is produced. Given that only 10% of the oil in palm fruit is palm kernel oil, a single kernel crushing plant needs to aggregate kernels from a wide range of palm oil mills which adds unique complexity to this supply chain. Both palm oil and palm kernel oil are then shipped to a wide range of downstream users for further processing and use. The complexities are highlighted in this video.

Our smallholder program aims to improve the livelihood of smallholders while verifying production practices meet our sourcing criteria. The program focuses on the fresh fruit bunch (FFB) supply chain from independent smallholders and small growers that supply FFB to FGV’s mills in Malaysia. This is a key part of the supply chain which contributes ~80,000 tons of the PKO we purchase from FGV. Supply chain mapping with the Malaysia Institute of Supply Chain Innovation identified that there are approximately 30,000–50,000 smallholders in this network who contribute ~50% of the FFB while the other 50% is from small growers.

Perfumes / Fragrance

Some detergents use perfumes to help keep laundry smelling fresh and to cater for different tastes in terms of amount and type of scent you want your clothes to have. Achieving the right balance of fragrance is something we have optimized over the years. Common perfume levels in laundry products are between 0.2 and 1.5%. This means that typically there is less than 1g of perfume in the wash solution. With the subsequent rinses and the drying, this leaves only a small amount of perfume on the garments to make them smell fresh.

Like all of our perfumes, the Ariel purclean™ Washing Liquid perfume is designed with the greatest care and utmost attention to safety. The perfumes are formulated taking into account our stringent internal safety standards for every ingredient, as well as safety standards set by the International Fragrance Association (IFRA) and those of the Research Institute for Fragrance Materials (RIFM). This is important because many perfume ingredients are known skin sensitizers when used at high concentrations. Our perfumers have designed a perfume that only uses ingredients far below the safety threshold.


Preservatives are used to prevent the detergent formula from deteriorating during storage. The detergent ingredients we use are biodegradable which means that they are broken down by bacteria in the environment. However, this also means that once a product is opened, bacteria inevitably get into the bottle and could cause the detergent to spoil if preservatives were not there to protect it.

In Ariel purclean™ Washing Liquid we use methylisothiazolinone (MIT) and benzisothiazolinone (BIT). These are well known and common preservatives used in household products. At Ariel, we dermatologically test all our products, including Ariel purclean™ Washing Liquid. We test the product with human volunteers for skin irritation, allergies and sensitization under real use and exaggerated conditions, the results of which are then reviewed by a panel of dermatologists.


Enzymes are proteins produced by all living organisms that act as catalysts to speed up chemical reactions that would otherwise occur at a much slower rate or not at all. Enzymes have been used as catalysts in detergents since the 1960s to efficiently remove certain stains. Enzymes have allowed detergents to work better at removing stains, in smaller volumes (concentrated doses) and at lower wash temperatures. The enzymes used in Ariel purclean™ Washing Liquid are: protease, amylase, mannanase, and pectinase.

When enzymes find their designated stains, they lock on and remove them, then continue to the next stain. The enzymes used in laundry detergents act on materials that make up a variety of stains and soils so that these materials can be washed away more easily.

  • proteases break down protein based stains,
  • lipases break down fat based stains,
  • amylases break down starches and other carbohydrate based stains
  • pectinase remove fruit stains that traditional detergent ingredients have trouble removing, doing it efficiently at low wash temperatures.

Since one enzyme molecule can act on many dirt particles, a small amount of enzyme added to a laundry detergent can have a big impact on the cleaning performance.


In Ariel purclean™ Washing Liquid, we have switched many of the synthetic, petrol-based surfactants, such as Linear Alkylate Sulfonates (LAS) for plant-based alternatives. These ingredients are effective in their role in the detergent from a product performance and safety perspective, but are renewable.