Frequently asked questions

Q.1: What is new Ariel purclean™ Washing Liquid?
Q.2: Why is Ariel choosing to launch a “plant-based” detergent?
Q.3: How is Ariel purclean™ Washing Liquid different from regular Ariel? What changes did you make to the formula?
Q.4: Is Ariel purclean™ Washing Liquid tested on animals?
Q.5: How does Ariel purclean™ Washing Liquid compare to other plant-based detergents on the market?
Q.6: Does Ariel purclean™ Washing Liquid clean in low temperature washes?
Q.7: Why is Ariel purclean™ Washing Liquid not available in a powder or a single unit dose form?
Q.8: Why isn’t Ariel purclean™ Washing Liquid 100% plant-based?
Q.9: Is Ariel purclean™ Washing Liquid fully natural/organic/plant-based?
Q.11: Which ingredients in Ariel purclean™ Washing Liquid are plant-based?
Q.12: Are all Ariel products plant-based?
Q.13: Is the Palm Kernel Oil in Ariel purclean™ Washing Liquid sustainable?

Q.1: What is new Ariel purclean™ Washing Liquid?

A. Ariel purclean™ Washing Liquid is our first detergent with 70% plant-based active ingredients; also designed to deliver an outstanding cleaning performance.

Q.2: Why is Ariel choosing to launch a “plant-based” detergent?

A. Ariel purclean™ Washing Liquid has 70% plant-based active ingredients. We have replaced non-renewable ingredients with renewable plant-based materials. Our long term vision for all our products and packaging to be made with only renewable or recycled materials.

Q.3: How is Ariel purclean™ Washing Liquid different from regular Ariel? What changes did you make to the formula?

A. Ariel purclean™ Washing Liquid is specially designed to deliver an outstanding clean with 70% plant-based active ingredients (i.e. 70% of the total formula, excluding water). We have achieved this by carefully selecting which non-renewable ingredients can be replaced by plant-based ingredients. Ariel purclean™ Washing Liquid contains the level of plant-based ingredients that also delivers an outstanding cleaning performance, according to the latest scientific understanding.

Q.4: Is Ariel purclean™ Washing Liquid tested on animals?

No, Ariel purclean™ Washing Liquid is not tested on animals. As a company we do not test our products or ingredients on animals anywhere in the world unless required by law. You can find out more about our policy on animal testing and alternatives.

Q.5: How does Ariel purclean™ Washing Liquid compare to other plant-based detergents on the market?

We have designed Ariel purclean™ Washing Liquid to deliver an outstanding cleaning performance with a formula that is 70% plant-based. We cannot comment on other plant-based detergents on the market. We use our own high performance standards as the benchmark for Ariel products.

Q.6: Does Ariel purclean™ Washing Liquid clean in low temperature washes?

Yes. Our formulators have designed Ariel purclean™ Washing Liquid to clean even in cold and quick washes, helping you to do your part in energy conservation by turning down your washing machine. Heating the water is the largest driver of energy consumption when doing your laundry. We promote turning to 20°C to obtain the energy-saving and cost-saving benefits of our products and better protect your clothes.

Q.7: Why is Ariel purclean™ Washing Liquid not available in a powder or a single unit dose form?

We are currently launching Ariel purclean™ Washing Liquid in liquid form only, but we are looking into developing other formats.

Q.8: Why isn’t Ariel purclean™ Washing Liquid 100% plant-based?

Ariel purclean™ Washing Liquid is specially designed to deliver an outstanding cleaning performance with a formula that is 70% plant-based.

We have achieved this by carefully selecting which ingredients can be replaced by plant-based ingredients while maximising the product’s performance. Ariel purclean™ Washing Liquid contains the right level of plant-based ingredients that means we can also achieve an outstanding clean, according to our latest scientific understanding.

We have not yet found a 100% plant-based alternative that continues to deliver the cleaning performance our consumers expect. We are working towards a long term vision to use 100% renewable or recycled materials for all products and packaging. Ariel purclean™ Washing Liquid will be a key product in leading the way on this journey.

Q.9: Is Ariel purclean™ Washing Liquid fully natural/organic/plant-based?

Ariel purclean™ Washing Liquid is 70% plant-based. We do not make any claims that Ariel purclean™ Washing Liquid is organic or ‘natural’ – our priority has been to use plant-based ingredients to replace non-renewable ingredients where possible while achieving an outstanding clean, which is why the product is 70% plant-based. We are working in close collaboration with the Roundtable for Sustainable Biomaterial (RSB) to ensure that all plant-based ingredients that go into Ariel purclean™ Washing Liquid are meeting the highest standards in sustainable sourcing.

Q.10: Which ingredients in Ariel purclean™ Washing Liquid are plant-based?

Ariel purclean™ Washing Liquid detergent is made of 70% plant-based (from palm, plant sugars, rapeseed) and bio-derived ingredients which are a renewable alternative option to traditional, non-renewable ingredients. The full ingredients list is available on the site and lists which ingredients in the formula are plant-based. .

Q.11: Are all Ariel products plant-based?

All Ariel products contain some plant-based ingredients. However, only Ariel purclean™ Washing Liquid has 70% plant-based ingredients.

Q.12: Is the Palm Kernel Oil in Ariel purclean™ Washing Liquid sustainable?

We use RSPO (Round Table For Sustainable Palm Oil) Mass Balance certified palm kernel oil (PKO) in the production of Ariel purclean™ Washing Liquid.