Frequently asked questions

Q.1: What is new Ariel purclean™?
Q.2: Why is Ariel choosing to launch a “plant based” detergent?
Q.3: How is Ariel purclean™ different from regular Ariel? What changes did you make to the formula?
Q.4: Is Ariel purclean™ tested on animals?
Q.5: How does Ariel purclean™ compare to other plant based detergents on the market?
Q.6: Does Ariel purclean™ clean in low temperature washes?
Q.7: Why is Ariel purclean™ not available in a powder or a single unit dose form?
Q.8: Why isn’t Ariel purclean™ 100% plant based?
Q.9: Is Ariel purclean™ fully natural/organic/plant based?
Q.11: Which ingredients in Ariel Purclean are plant based?
Q.12: Are all Ariel products plant based?
Q.13: Is the Palm Kernel Oil in Ariel purclean sustainable?

Q. What is new Ariel purclean™?

A. Ariel purclean™ is our first detergent with 70% plant based active ingredients; also designed to deliver an outstanding cleaning performance.

Q. Why is Ariel choosing to launch a “plant based” detergent?

A. Ariel purclean™ has 70% plant based active ingredients. We have replaced petrol based ingredients with renewable plant based materials. Our long term vision is to have all our products and packaging made with only renewable or recycled materials.

Q. How is Ariel purclean™ different from regular Ariel? What changes did you make to the formula?

A. Ariel purclean™ is specially designed to deliver an outstanding clean with 70% plant based active ingredients (i.e. 70% of the total formula, excluding water). We have achieved this by carefully selecting which petrol based ingredients can be replaced by plant based ingredients. Ariel purclean contains the level of plant based ingredients that also delivers an outstanding cleaning performance, according to the latest scientific understanding.

Q. Is Ariel purclean™ tested on animals?

No, Ariel purclean™ is not tested on animals. As a company we do not test our products or ingredients on animals anywhere in the world unless required by law. You can find out more about our policy on animal testing and alternatives here: https://us.pg.com/sustainability/community-impact/policies-practices/animal-welfare-alternatives

Q. How does Ariel purclean™ compare to other plant based detergents on the market?

We have designed Ariel purclean™ to deliver an outstanding cleaning performance with a formula that is 70% plant based. We cannot comment on other plant based detergents on the market. We use our own high performance standards as the benchmark for Ariel products and take particular care of a great performance across various conditions such as quick or low temperature cycles.

Q. Does Ariel purclean™ clean in low temperature washes?

Yes. Our formulators have designed Ariel purclean™ to clean even in cold and quick washes, helping you to do your part in energy conservation by turning down your washing machine. Heating the water is the largest driver of energy consumption when doing your laundry. We promote turning to 20 to obtain the energy-saving and cost-saving benefits of our products and better protect your clothes.

Q. Why is Ariel purclean™ not available in a powder or a single unit dose form?

We are currently launching Ariel Purclean™ in liquid form only, but we are looking into developing other formats.

Q. Why isn’t Ariel purclean™ 100% plant based?

Ariel purclean™ is specially designed to deliver an outstanding cleaning performance with a formula that is 70% plant based.

We have achieved this by carefully selecting which ingredients can be replaced by plant based ingredients while maximising the product’s performance. Ariel purclean™ contains the right level of plant based ingredients that means we can also achieve an outstanding clean, according to our latest scientific understanding.

We have not yet found a 100% plant based alternative that continues to deliver the cleaning performance our consumers expect. We are working towards a long term vision to use 100% renewable or recycled materials for all products and packaging. Ariel purclean™ will be a key product in leading the way on this journey.

Q. Is Ariel purclean™ fully natural/organic/plant based?

Ariel purclean™ is 70% plant based. We do not make any claims that Ariel purclean is organic or ‘natural’ – our priority has been to use plant-based ingredients to replace petrol-based ingredients where possible while achieving an outstanding clean, which is why the product is 70% plant-based. We are working in close collaboration with the Roundtable for Sustainable Biomaterial (RSB) to ensure that all plant-based ingredients that go into Ariel purclean™ are meeting the highest standards in sustainable sourcing.

Q. Which ingredients in Ariel Purclean are plant based?

Ariel Purclean detergent is made of 70% plant based (from palm, plant sugars, rapeseed) and bio-derived ingredients which are a renewable alternative option to traditional, petroleum-based ingredients.

Q. Are all Ariel products plant based?

All Ariel products contain some plant based ingredients. However, only Ariel Purclean has 70% plant-based ingredients.

Q. Is the Palm Kernel Oil in Ariel purclean sustainable?

We use RSPO (Round Table For Sustainable Palm Oil) Mass Balance certified palm kernel oil (PKO) in the production of Ariel purclean.