What ingredients in Ariel with Febreze give the longer lasting freshness?

Ariel with Actilift™ with Febreze effect contains unique perfume ingredients that are designed to be ‘attracted’ to your clothes, and gradually release perfume over time. This means that your clothes smell fresher and the smell lasts for longer. The type of perfumes we use in Ariel with Actilift™ with Febreze effect are excellent for covering bad odours - they prevent your clothes from picking up unwanted smells and keep them smelling fresh all day.