What can I do to help reduce colour fading?

To maintain the colour and overall appearance while laundering your fabrics it’s important that you follow the care label instructions closely. Pay particular attention to the temperature symbol. This outlines the highest temperature you can use to wash the garment. Never wash above this temperature. In fact, the lower the temperature you choose to wash, the more likely it is that your fabrics will retain their colour.

If the item does not contain a care label you should check directly with the manufacturer of the item, or the store where the item was purchased, for advice before laundering.

To minimise the effects of colour fading over time we recommend you try Ariel with Actilift ™ Colour. The products in this range provide outstanding cleaning, and because they do not contain bleach are ideal for washing your coloureds.