What are the common causes of colour fading?

To minimise the effects of colour fading over time we recommend you try Ariel with Actilift ™ Colour. The products in this range provide outstanding cleaning, and because they do not contain bleach are ideal for washing your coloureds.

The quality of the dye used to colour the garment will play a major role in the amount of colour loss exhibited by the garment over time. The better the quality dye the more chance of your garment has of retaining its colour. Poor quality dyes are more likely to be sensitive to prolonged soaking, hot water, bleaching agents, abrasion and even the chlorine content of the water supply.