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Ariel Excel Washing Gel Original removes stains without bleach.
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I find that this is great for removing difficult to shift stains leaving garments stain free, clean and bright.
I can't say how good it is.
It's not the cheapest but it is one of the most effective first time round washing liquids, and by that I mean the wash load comes out lovely and clean first time round, even on low temp. I usually have the bio, it dissolves well in the wash and the clothes come out smelling fresh. I know I can really rely on this product for my daily wash load.
This is my favourite detergent. You can rely on its washing power! It is great on tough stains. Leaves washing smelling really fresh & the fragrance lasts after drying. Very economical.