Ariel Sustainable Commitment

At Ariel, we take a science-based approach to environmental sustainability. When it comes to doing your laundry, the most important things that reduce the impact on the environment are:

• Washing at low temperatures
• Using concentrated products
• Using the right amount of product
• Washing with full loads

In particular, washing at low temperatures is the single most important thing we can do to lower our C02 emissions while doing our laundry. Our cold-water washing campaigns such as ‘Ariel Turn To 30˚C’ have helped reduce 58,000 tonnes of C02 emissions by educating consumers to save energy. The launch of Ariel Excel Gel has also helped reduce the overall environmental impact through less energy, water, packaging and waste.

We’re hoping that we can help you reduce your impact on the environment when you do your laundry. Ariel can help meet your everyday cleaning challenges, while offering you the possibility to make simple sustainable choices when using Ariel:

• • You can wash at low temperatures to save energy
• • You can use concentrated products to save resources
• • You can use the right amount of product to reduce the use of ingredients & packaging
• • You can wash with full loads and skip pre-washing while achieving brilliant cleaning