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Your parents might remember when Ariel Biological was launched in the 1960s. With the introduction of enzymes, washing clothes was suddenly transformed from a laborious process of boiling and scrubbing to an easy and efficient activity.
With Ariel, clothes became white and bright with much less effort. With further innovations like Ariel's activated bleach, and the introduction of an Ariel liquid detergent that helped protect colours and fabrics, they may have almost forgotten what a chore washing clothes could be!
Your parents might also be able to tell you stories of building carts out of detergent drums and racing them in “soap-box derbies”. Ariel once again transformed the detergent world with material and packaging innovations that made the laundry process less harmful to the environment. In the 1980s, Ariel Ultra was among the first to reformulate without phosphates and with less ‘process aids’, allowing for more compact detergents. Your parents may also remember how Ariel’s dose sizes kept getting smaller and smaller in the 1980s, and especially the 90s. What they may not have realised, however, is that Ariel's compaction process helped lower the environmental impact by reducing packaging volume, transportation needs and wastewater treatment. Ariel also showed the way in packaging innovations by introducing refill packs, and dosing devices like the ‘Arielette’ and ‘RollerBall’, which helped Ariel’s cleaning power get straight to work, in the heart of the wash.
Today, you yourself can appreciate how Ariel is still transforming the washing process with convenient pre-measured liquitabs and tablets to help ensure the right dose for an impeccable wash.
Your generation is facing perhaps the greatest challenges of all: fighting climate change and water scarcity. With today’s environmental issues, we are committed, like you, to doing our little bit for the planet. In the last decade, you may remember Ariel saying that you no longer needed to use a pre-wash cycle, and that you could turn the wash temperature down and still get brilliant results. With lower temperatures, you could save money and energy, and continue to get great wash performance. If that was not enough, Ariel Excel Gel introduced another revolution by redesigning the detergent from scratch. This concentrated gel allows you to wash with a smaller dose from 15°C, providing up to 50% energy savings when turning from 40°C to 15°C. Ariel has also followed this break-through with a stain remover. Ariel Stain Remover has been specifically designed to work with your detergent to be effective on tough stains – in just one wash.
The innovations still keep coming: Ariel with Actilift has introduced another new concept in washing by helping prevent particulate stains (like mud, clay) from setting into cotton fabrics. Ariel with Febreze introduced a new scent delivery system to make fabrics smell great. Your grandmother would simply nod and say: “Well, that's Ariel for you!”
What sort of world will you leave for your children? Despite all of the concerns, one thing is certain. With Ariel, you can rest assured that researchers are busy looking at how future washing needs will be met. With a comprehensive Sustainability Commitment, Ariel will continue to be there for your children and grandchildren, providing further innovations to make a positive impact for our future generation.
stubborn Laundry Stain removal Ariel with Actilift ™ Colour fresh Disasters needs Ariel with Actilift™ Biological clean grease Stains Ariel Non Bio Ariel with Actilift™ with Febreze effect ariel products smell
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